🇩🇪 Seeking full-time position in Germany

Hi, I'm
Akshun Dogra

Technical Marketing Manager Performance Marketer Growth & Automation Specialist

Part marketer, part engineer. I design systems that turn data into revenue —36x ROAS, 400% organic growth, and counting.

Akshun Dogra
🇮🇳 Born in India
🇩🇪 Living in Germany
🇪🇸 Semester abroad in Spain
Core expertise

What I do best

📈
Performance Marketing

End-to-end paid media strategy, A/B testing, and ROAS maximization across Google, Meta, and LinkedIn. Hit 36x+ ROAS, managed $50K+ monthly budgets.

Google AdsMeta AdsLinkedIn AdsA/B TestingROAS
Marketing Automation

Full automation pipelines from lead acquisition to close — reducing manual effort by 80% and building human-in-the-loop systems for quality control.

MakeZapierClayApolloLemlistHubSpot
🔍
SEO & GEO

Technical SEO, multi-channel attribution, and LLM visibility strategies. Early practitioner of Generative Engine Optimisation — before most teams were talking about it.

GA4SEMrushGEOSchemaPythonSQL
💻
Web & Technical Marketing

Conversion-optimized landing pages, tracking implementation, and dynamic ABM page generation. I build, track, and optimize — without a dev team.

WebflowHTML/CSS/JSGTMWordPressFB Pixel

Currently looking for a full-time role in Germany — marketing, growth, or automation.

Let's talk →
The person

More than a
job title

My name, Akshun, means "undestructable" in Sanskrit. That's not a marketing line — it shapes how I move through the world. I don't quit on campaigns, goals, or personal challenges like learning a new language from scratch in a foreign country.

I grew up in India, built my career in digital marketing from nothing starting at 19, then took a real leap and moved to Nürnberg for an M.Sc. at FAU. Along the way, an Erasmus semester in Madrid added a third country to my story.

Outside of dashboards and automation scripts, I document the honest reality of being an Indian expat in Germany — on YouTube. No filters. Just real stories about a journey most people don't talk about.

🇮🇳
India — Where it all started
Started freelancing at 19. Worked with Punjabi music artists, Australian businesses, and tech clients before ever leaving the country.
2016 – 2022
🇩🇪
Germany — The big leap
Moved to Nürnberg for an M.Sc. at FAU. Learned German to C1, navigated the Ausländerbehörde, and joined an AI startup as a working student.
2022 – Present
🇪🇸
Spain — The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, got a fresh perspective on life, and confirmed food in Madrid is genuinely incredible.
Sep 2024 – Jan 2025
36x+
Peak ROAS achieved
400%
Organic traffic growth
−20%
CPC reduction
6+
Years in marketing
Real work, real results

Case Studies

⚡ Marketing Automation
Turning Anonymous Website Visitors into Qualified Pipeline
The Problem

Visitors hitting MOFU/BOFU pages — pricing, solutions, case studies — and leaving without a trace. No contact info, no form fill, no signal to act on. High-intent prospects were disappearing silently.

The Solution
  • Used RB2B + Apollo to de-anonymize website visitors and extract contact details
  • Sent data via API webhook through Make to Clay for ICP scoring
  • Clay segmented leads: High Value → straight to Lemlist outreach, Low Value → discarded
  • Mid-value leads triggered a Slack confirmation — SDR reviews and accepts/rejects manually
  • Decision sent back to Clay → Lemlist or discarded, closing the human-in-the-loop
Key Insight

"AI can hallucinate and make bad decisions at scale. Building a human checkpoint for edge cases isn't a weakness — it's what keeps the system trustworthy and the SDRs from burning good leads."

RB2BApolloMakeClayLemlistSlackWebhooks
Pipeline flow · Intent Signal Automation
Visitor Detection
🌐
RB2B
🔗
Apollo
Make
🧱
Clay ICP

Lead Scoring & Routing
HIGH VALUE
📧
Lemlist
MID VALUE
💬
Slack SDR
LOW VALUE
🗑️
Discard
🤝 SDR accept/reject → Clay → Lemlist or Discard
🌐 Web Dev + AI Automation
Personalized ABM Landing Pages at Scale with AI
The Problem

Cold ABM targets and "not now" leads sitting stagnant in the CRM. Manual personalization took too long — creating custom content per account wasn't scalable for a small team.

The Solution
  • Pulled cold/stagnant leads from CRM → Make → Clay for enrichment
  • Clay + ChatGPT generated personalized content per account (company logo, custom message, personalized hero, industry-specific copy)
  • Built a dynamic Webflow template — 60% static, 40% auto-populated fields
  • SDRs added custom sandbox demos or videos (via tools like NanoBanana)
  • Pages distributed via outreach campaigns, LinkedIn thought leadership (CEO/CTO), and company-based remarketing
Key Insight

"ABM used to mean weeks of manual work per account. With the right pipeline, you can create genuinely personalized experiences in minutes — without sacrificing quality."

WebflowMakeClayChatGPTCRMLinkedInABM
Dynamic ABM page structure
Hi {{First Name}}, we built this for {{Company}}
Custom hero image · {{Industry}} use case
Static (60%)
Dynamic / AI-generated (40%)
📤 Distributed via: outreach campaigns · LinkedIn (CEO/CTO) · company-based remarketing
🔍 SEO + LLM Visibility
Making a Small SaaS Visible in the Age of AI Search
The Problem

A small SaaS with limited domain authority — invisible on LLM-based search (ChatGPT, Perplexity, Bing AI). Traditional SEO wasn't enough. Needed a GEO-first strategy before competitors caught on.

The Solution
  • Built a dynamic schema generator per page — structured for Google's 2MB crawl limit and LLM readability
  • Used Peec AI + Bing Webmaster to track which prompts ranked — on-page fixes, FAQs, and schema for weak prompts
  • Identified relevant LinkedIn and Reddit communities — answered queries to build LLM citation signals
  • Optimized G2 and Crunchbase profiles as trusted LLM reference sources (high-authority third-party signals)
Key Insight

"LLMs cite structured, opinionated, community-validated content. Your G2 profile and a Reddit answer can outrank your blog post in ChatGPT — if you treat them as part of your SEO strategy."

GEOSchemaPack AIBing WebmasterRedditG2Crunchbase
LLM visibility strategy · 4 pillars
📐
Dynamic Schema
Per-page schema, optimised for 2MB crawl limit. Structured for LLM readability.
🔎
Prompt Tracking
Pack AI + Bing Webmaster to find ranking gaps. On-page fixes + FAQ schema per weak prompt.
💬
Community Signals
LinkedIn + Reddit answers on relevant queries. LLMs use these as citation sources.
Authority Profiles
G2 + Crunchbase optimised as trusted third-party LLM reference sources.
400%
organic traffic growth achieved alongside this strategy
Beyond the 9-to-5

Life in Germany,
unfiltered

I make YouTube videos about the real experience of moving from India to Germany — the visa stress, the language barriers, the cultural clashes, and the small victories nobody talks about.

It started as processing my own journey. It turned into a community.

▶ Watch on YouTube
Featured Video
Cultural Shock: My Experience Studying in Germany | Indian Culture Vs German Culture
youtube.com/@akshundogra
Career

Work Experience

6+ years across startups, agencies, and freelance — each role told in its own visual language.

Jun 2023 — Present
Online Marketing
Working Student
Ingestro (fmr. nuvo) · Nürnberg, Germany
  • Led B2B marketing across SEO, Google Ads, LinkedIn Ads, email, and social — consistent inbound growth.
  • Scaled paid media; boosted organic traffic 400%, raised CTR 30%, cut CPC 20% via A/B testing.
  • Built full automation stack (RB2B, Apollo, Make, Clay, Lemlist, Slack) — 80% reduction in manual SDR effort.
  • Advanced cohort tracking + GA4 custom analytics improved ROI measurement speed by 50%.
  • Built company website in Webflow; implemented GEO/LLM visibility strategy with dynamic schema.
MakeClayHubSpotGA4WebflowLinkedIn AdsGEO
Flow 1 · Website Pipeline
Webflow
Make
Pipedrive CRM
Flow 2 · Intent Outreach
🔍
RB2B / Apollo
Make
🧱
Clay (ICP)
HIGH
📧
Lemlist
MID
💬
Slack SDR
LOW
🗑️
Discard
−80%
manual SDR
effort saved
Campaign Performance · Australia 🇦🇺
$50K AUD / mo
+30%
CTR Increase
−20%
CPC Reduction
$50K
Monthly Budget
Channel performance index
Google
Meta
SEO
Email
GoogleMetaSEOEmail
Mar 2021 — Jul 2022
Digital Marketing
SEO Expert
INKITIN PTY LTD · Chandigarh, India
  • Led digital marketing for local Australian businesses — local SEO, GMB, NAP, and backlinks.
  • Managed $50K AUD/month across Google Ads and Facebook Ads — improved reach and lead acquisition.
  • Implemented GTM and Facebook Pixel for advanced tracking and conversion attribution.
  • A/B tested landing pages and creatives — improved CVR while reducing CPA.
  • SEO audits using SEMrush, Brightlocal, Screaming Frog, and Google Search Console.
Google AdsFacebook AdsLocal SEOSEMrushGTM
2017 — 2021
Digital Marketing
Freelancer
Self-employed · Worldwide
  • Full-scope SEO (on-page, off-page, technical) and social media optimisation for clients globally.
  • Multi-channel PPC across Google, Meta, Pinterest, and Snapchat — manual CPC bidding.
  • Built client websites in WordPress — mobile-first, SEO-optimized architecture.
  • Affiliate marketing and ad network monetization (AdSense, FB Instant Articles).
  • Custom tracking and audience segmentation using HTML, CSS, and JavaScript.
HTML/CSS/JSWordPressPPCSEOAdSense
campaign.js
seo.html
track.css
12345678910111213141516
// Multi-platform PPC strategy
const channels = {
  google: {
    budget: 5000,
    roas: 4.2,
    bid: 'manual-cpc'
  },
  meta: { ctr: 3.8 },
  pinterest: { reach: 'organic' }
}

function optimiseBids() {
  // A/B test creative variants
  variants.forEach(v => test(v))
  return maxROAS(channels)
}
Built & shipped

Projects & Research

🧠
Hate Speech Detection in Football Social Media

BERT-based NLP system to detect and classify offensive language in football fan comments. Collected, cleaned, and annotated a diverse dataset. Achieved high model accuracy contributing to responsible AI frameworks.

PythonBERTNLPDeep LearningGitHub
View on GitHub →
⚙️
Process Mining & Analytics Using Celonis

Led a process mining project for a mixer manufacturing company to enhance operational efficiency. Identified bottlenecks and performance gaps; delivered actionable insights to drive measurable workflow improvements.

CelonisPythonProcess MiningData Analytics
University project · FAU Nürnberg
📷
Smart Security Camera System (OpenCV + Raspberry Pi)

Raspberry Pi-powered camera running OpenCV with LBPH Classifier for object detection. Sends automated email alerts with detected object images and streams live video over the internet.

PythonRaspberry PiOpenCVComputer Vision
Bachelor's thesis project
Verified credentials

Certifications

IBM
Big Data Engineer — Mastery Award
IBM
2018
View credential ↗
IBM
Business Intelligence Analyst — Explorer Award
IBM
2018
View credential ↗
IBM
Big Data & Analytics in collaboration with IBM
IBM
2016 – 2020
Reg: 8ISUS2/BDA/60
Google
Fundamentals of Digital Marketing
Google
2021 · ID: 4778EW497
View credential ↗
Google
Advanced Google Analytics
Google
2022
View credential ↗
Open source & building in public

On GitHub

Actively building
in public

From NLP research to marketing automation scripts — I push code when I build something worth sharing. Trying to make it a habit.

Active · growing


⬡ View GitHub Profile →
NLP4B_Football
Python
BERT-based hate speech detection for football social media. NLP + deep learning research project at FAU.
marketing-scripts
Python
Post-campaign analysis toolkit — automated reporting and audience segmentation scripts. Work in progress.
Full CV

Want the complete picture?

All experience, skills, education, and certifications in one document.

📄
Akshun Dogra — CV.pdf
Performance Marketing · Automation · Analytics · 6+ years
⬇ Download Resume
Academic background

Education & Training

🎓
M.Sc. International Information Systems (Wirtschaftsinformatik)
Friedrich Alexander University Erlangen-Nürnberg
Sep 2022 – Dec 2025 · Nürnberg, Germany
Current
✈️
Erasmus Semester Abroad (Masters)
Universidad Politécnica de Madrid
Sep 2024 – Jan 2025 · Madrid, Spain
Erasmus+
💻
B.E. Computer Science & Engineering — IBM Big Data Analytics
Chandigarh University
Jul 2016 – Jun 2020 · Punjab, India
Honours
Languages
🇮🇳HindiNative
🇬🇧EnglishC1 Advanced
🇩🇪GermanC1 Advanced
🇪🇸SpanishA1 Beginner
Get in touch

Let's build
something real

Whether you're hiring a performance marketer, need a marketing automation specialist, or just want to chat about expat life in Germany — my inbox is open.

akshundogra@gmail.com
Akshun